Why and how do songs go viral on the social media? There are no clear or categorical answers, particularly because the languages in which the songs are originally sung touch and appeal to sections of populations across cultures and linguistic boundariesIt is pertinent to raise the issue of comprehensibility of the lyrics of the song.
What seems to have made the song a humongous success is the stunning natural outdoors, constructed sets, and the fabulous costumes including the jewellery. But the intention of the production team in terms of the messages to be conveyed stand far from the visuals and remain embedded in the lyrics. That is where seems to be the rub
While for Mahatma Gandhi the pronouncement of Krishna from the Bhagavat Gita: ‘Do your work, don’t expect the fruits of your labour’ would seem to be apposite, BR Ambedkar would certainly take up cudgels against such dictums, which can be propounded only by the elitist and advantaged sections of the society; sections that have just no perception or insight of what goes into manual labour. Hence, the stanza from the lyrics of Enjoy Enjaami.
I planted five trees
Nurtured a beautiful garden
My garden is flourishing
Yet my throat remains dry
is not just profoundly revealing, but is also quite disturbing at one level.